Hey! I'm Zara

A UX Designer, researcher and a writer with a 1001 ideas and a love for solving user problems for social impact.

I have a background in communications and

I focus on designing intuitive experiences for all users.

'There's always room for improvement!'

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How might we connect the users and expand the community?

My Role

I was the UX Designer for this bartending e-learning app

Main Goal

Create a platform where users can connect with the wider bartending community

Developing an intuitive internal planning tool to improve employee experience

My Role

I was the UX researcher and designer for an internal planning tool

Main Goal

Design a single internal tool to improve employee communication and experience

SEO UX Copywriting and content design for a bartending e-learning app.

My Role

I was the UX SEO copywriter and content designer of this bartending app

Main Goal

Produce a 4000 word SEO copywriting for app and website

PROJECTS

Define Autsera's target market, gaining deep insight into the users (children) and parents pain points and needs.

My Role

I was a UX Researcher for this VR gaming app

Main Goal

Defining Autsera's users, understanding their needs and presenting recommendations to stakeholders

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